Berries and Cream
*up the octave*
About Me
For more than a decade I’ve crafted, refined, and executed the University of Tennessee, Knoxville’s social media presence. From our early days in 2009 of being recognized by USA Today as one of the top 10 university Facebook pages to more recently being noted for our highly engaging Twitter and Instagram content, I’m always looking for ways to inform and delight UT’s audiences.
A Few Social Samples
Two of the Greats
There's just something about coming home sweet home and being with family. 🧡
Autumn Leaves (Taylor's Version)
Autumn leaves falling down like pieces into place. 🍂
The Ultimate Volunteers
To the ultimate Volunteers, Vol Nation thanks you for your service. 🇺🇸
Dogs Rule.
A game in two tweets ➡️➡️
Fog on Rocky Top
What a beautiful October morning on Rocky Top!
Here Comes the Boy
It's finally game day on Rocky Top
Don't Step on the Seal
Who Wants to Tell them?
General Neyland's Maxim's
But make it finals. A thread.
Welcome to Rocky Top, Kevin!
Media Coverage
College acceptance provides a meaningful chance
My social posts of a student reacting to his UT acceptance generated national media coverage.
Peyton Manning crashes University of Tennessee online class
To boost student morale in the spring of 2020, I promoted a series of highlights from notable alumni and friends surprising students in their online classes. One famous face outperformed the rest.
He was bullied for his homemade University of Tennessee T-shirt. The school just made it an official design
UT received international coverage after I engaged with a Florida teacher on Facebook about a boy in her class who was bullied for his homemade UT shirt.
Daniel Tosh makes joke about looking like Lane Kiffin, Tennessee responds with perfect tweet
A response I wrote to comedian Daniel Tosh was featured on his Comedy Central show, "Tosh.0," and covered by national media including USA Today's FTW and CBS Sports.
Some Numbers
- 2 Million: Average monthly impressions for the UT Knoxville Twitter account
- 83,000: Average monthly engagements with the UT Knoxville Twitter account
- 1.7M: Average monthly impressions for the UT Knoxville Instagram account
- 56,000: Average monthly engagements for the UT Knoxville Instagram account
- 21%: Average annual growth of UT Knoxville's Instagram following
- 2.3M: Average monthly impressions for the UT Knoxville Facebook page
- 7 Million: UT Knoxville Facebook impressions for April 2021
Accomplishments
-
UT Knoxville Twitter account ranked 4th among U.S. colleges and
universities in the Rival IQ/UP and Up 2019 Higher Education Social
Media Engagement Report
- 2018 Tennessee Colleges Public Relations Association Gold Award for Crisis Communications Campaign, "White Nationalist Event at UT Knoxville"
- Led a successful social media campaign in 2017 to bring the Today Show to the university as part of "Rokerthon 3"
- Multiple social posts from Twitter, Facebook, and Instagram featured in local and national media, including ABC News, NBC News, Fox News, CNN, BBC, Good Morning America, the Today Show, and Buzzfeed
- Invited speaker at many regional conferences, including those hosted by the American Marketing Association, the Public Relations Society of America, the NCAA's Southeastern Conference, and the Real Time Summit